Flower festivals, a new trend in tourism

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Bauhinia Flower Festival in Diên Biên, in the North.

Photo: CTV/CVN

In recent years, rural and mountain areas, where ethnic minorities live, have become accustomed to organizing festivals to promote their folklore and beautiful landscapes.

of 2and at 3and lunar month, heading to the heroic province of Diên Biên (North), visitors will be able to admire the pristine beauty of the bauhinie flower that is easily seen on the slopes of the mountains. This flower, linked to the cultural identity of the local ethnic community, has become the common good of all the inhabitants of Diên Biên.

flower paradises

Since 2014, this commons has helped to develop the local economy, in particular through the organization of an annual bauhinie flower festival. This event quickly became a cultural and tourist landmark typical of the province of Diên Biên, eagerly awaited by many lovers of flowers and landscapes.

In the last edition, in 2020, before the festival was suspended due to the COVID-19 epidemic, around 351,000 tourists were present, including 16,800 international visitors. This proves the attraction of the flower season on the population.




Two ethnic minority women under the blossoming plum trees.

Photo: CTV/CVN

In recent years, the “white plateau” of Bac Hà, province of Lào Cai, in the North, has attracted a large number of tourists. The reasons are many, led by the original cultural traits of ethnic minorities and the colorful local markets. Today, we must therefore add the flowery landscapes. On site, travelers can admire a true white paradise when the plum trees are in bloom and cover the slope of the plateau, and participate in the harvest of tasty plums. Many unique experiences await travelers this season.

In the last three years, the town of Ta Van Chu has become one of the most popular destinations in the Bac Hà region, mainly due to the plum blossom season. Plum orchards help local residents earn a steady income and help preserve their cultural identity.

“Before, when the number of tourists was still small, the main source of income was the plum harvest season. H’Mông service for tourists to take pictures”, shared Giàng Thi Say. In late January – early February, its orchard especially attracts visitors who want to immortalize poetic and romantic scenes.




“Camellia oleifera”, emblematic flower of Binh Liêu district, northern Quang Ninh province.

Photo: CTV/CVN

In Binh Liêu District, Quang Ninh Province, to the north, it is the camellia that attracts more and more young Vietnamese travelers. This shrub, which has the botanical name camellia oleiferais native to this border region with China.

Held for the first time in 2015 and maintained by the Binh Liêu District as an annual event since then, the Camellia Flower Festival has gradually asserted its importance for the development of tourism in the region.

A great way to improve territories

Flowers are a gift from nature, but promoting their value depends on the strategy of each location.




Flowers are a gift from nature.

Photo: CTV/CVN

At the recent opening ceremony of the 2022 Bauhinia Flower Festival, Nguyên Van Thang, Secretary of the Diên Biên Provincial Party Committee, said: “This festival is a good opportunity for our province to strengthen ties, exchange with cities and provinces and with the business community in order to cooperate in tourist exploration and stimulate socio-economic development”.

According to him, the festival contributes to the objective of making tourism an economic sector of reference, creating an engine for growth and restructuring in accordance with the objective of Resolution nº 03 of the Provincial Party Commission. In particular, the festival contributes to achieving the objectives of Resolution nº 33 of 9and plenary of the Central Committee of the Party (XIand mandate) on the construction and development of Vietnamese culture and people to meet the requirements of the country’s sustainable development.

In Lào Cai province, with the current trend of attracting tourists during the flower season, Hà Van Thang, director of the provincial department of culture, sports and tourism, said: “In our direction of tourism development to 2025, we have identified flower season tourism as an important driver of our economic growth. the New Rurality in each locality. These scenarios must be based on the potential and typical advantages of agriculture”.

The flowers of bauhinia, plum, camellia, buckwheat… make an important contribution to the socio-economic development of the land on which they grow, to the delight of tourists and residents who earn an income from them.

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